Unit 3 Part 1 Writing Assignments:
• Assignment (50 points)
o Prompt: Write a paper about the benefits of being a first mover, the response of a second mover, and the response/characteristics of a late mover. Include a discussion of customer loyalty and earning above average returns. Also discuss the effect of competitor response to returns earned.
o Requirements: 500 words minimum; APA format and a minimum of three peer-reviewed references.
Unit 3 Part 2 Writing Assignments:
• Assignment (50 points)
o Prompt: Firms have both tangible and intangible resources. Firms that are successful on a global scale use both tangible and intangible resources wisely. They maximize the utilization of these resources. Discuss tangible and intangible resources and their impact with the strengths and weaknesses of a firm.
