Service Design discussion topics:Specification, Blueprint,Queue,Goods, Phases

Research the following topics related to Service Design:

  1. Specification
  2. Blueprint
  3. Queue
  4. Goods
  5. Phases

Product Design

Specification generally refers to production requirements. Specification stands for operational or technical requirements that that may either be internal or external (Baxter, 1995). Specification can also be defined as requirements that ought to be satisfied by design, material, or final product. Product specification is related to meeting of requirements that related to design, material, and product. Specification may also relate to the technical standards of a product. The core purpose of a design specification is to anticipate problems or issues that may cause a product to fail and to establish critical design targets that could avert such a failure. A product’s success is determined by four critical things which include: whether the product will sell, whether it will work as expected, when it can be made, and lastly whether it complies with outlined legal obligations.


Blueprint in service design gives a critical look at individuals and their service interactions. Service blueprints are used to give a clear and accurate picture of services. A service blueprint clearly defines and presents the service process to a variety of individuals involved in production as well as consumption. A blueprint helps people to clearly understand the various processes of a service and hence eliminates ambiguity in services. The blueprint serves as a visual depiction of the various roles played by customers as well as the employees. By visually depicting the systematic arrangement of various service touch points, employees are able to better understand the roles they ought to play. The decision theory is often used in establishing a service blueprint (Rama, 2011).


Phases represent distinct or unique step that is often involved in coming up with a whole product. Products go through various stages or phases during the production process. Each of these phases represent a step towards achieving the final product. In product design and development, there are a total of nine phases which summarize the entire process. The first phase is the idea generation. This is followed by a feasibility study. The third phase is product specifications which is followed by process specifications. The fifth phase involves development of a prototype or samples. The sixth phase is design review where necessary changes are made to a product. This is followed by a market test which is conducted to establish consumer acceptance of the product. This is followed by product introduction and lastly evaluation (Amin, 2011).


Amin, J. (2011). Phases in product design and development. Retrieved from:   

Baxter, M. (1995). Product Design. Boca Raton: CRC Press.

Rama, M. R. K. (2011). Services marketing. New Delhi: Pearson.

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