Question
Please choose one of the iconic shoe designers, such as Salvatore Ferragamo, Christian Louboutin, or Manolo Blahnik—or another prominent designer, such as Jimmy Choo or Stuart Weitzman.
Learn more about your chosen designer’s designs, clientele, fashion legacy, and corporate practices that have secured their place in footwear history.
Why do you think they were so successful?
Which of their designs do you find most intriguing?
How do they fit into the fashion imagery we have explored thus far in the course?
Please share your findings with at least five corresponding images.
Answer
Footwear Designer Case Study
The fashion industry is one of the most competitive industries in the globe today. A fashion designer be it a footwear designer, perfume designers or a dress designer needs to be well informed and skilled to have the ability to move and change with changes in the industry and market. Footwear designers create new designs and sample patterns for men’s, women’s and children’s footwear (McKelvey, 2011). In most cases, they use computers and websites software and traditional drawing skills to make new designs. One of the most successful and renowned footwear designers in the globe today is Jimmy Choo. Jimmy is a Malaysian fashion designer but operates from the United Kingdom, and he is famous for his quality work in handmade women’s shoes.
Jimmy clientele ranges from high-profile individuals such as Michelle Obama and Beyoncé to low profile retailers such as Harrods and Saks Fifth Avenue. One of the primary reasons why Jimmy is successful is his innovative designs and strong superstructures that provide a strong foundation for his company. Having a distinctive shoe art makes his shoe stand strong among other shoes. From the collection of jimmy’s shoes, kora 85 suede sandals are the most intriguing pair of shoes. The sandals are made in Italy from rich suede in a smooth black hue. The shoe is comfortable with a self-ankle strap that makes a lady look so beautiful.
Fashion imagery deals with displaying of fashion items in an attractive, manner to invite more and more customers. These imagery and photography are used for advertisement and at times for magazines. Over the time the imagery is changing with the change in technology and innovations in the telecommunication industry through the presence of exotic locations (McKelvey, 2011). Jimmy shoes would fit in both advertisement and magazine imagery.
Reference
McKelvey, K. &. (2011). Fashion design: Process, innovation and practice. . John Wiley & Sons.
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