What did you learn about marketing from this article? What marketing strategies and elements of strategic planning were illustrated? What is the primary business of the Coca-Cola Company? What strategic business unit (SBU) of the Coca-Cola Company was discussed in this article? How does Coca-Cola assess the success of beverages in this SBU? Why where these 200 drink brands eliminated? In terms of a SWOT analysis, what internal weaknesses and external threats do you believe contributed to the failure of these drink brands?
