Q1. Section 2. The Business Challenge
In the “business challenge” section of the plan, the planner describes the offering and provides a brief rationale for why the company should invest in it. In other words, why is the offering needed? In addition, the company’s mission statement should be referenced. How does the offering and marketing plan further the company’s mission?
The following subtitles should be included in this chapter: Company Description, Mission Statement, Goals of the Marketing Plan, Owner Qualifications
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Remember, the focus of your marketing plan should center on a unique company and product or service. Essentially, you are an entrepreneur marketing your startup company’s unique product or service.
Keep in mind that some of the marketing plan guidelines in the PDF course book refer to existing businesses and product or services. Your focus should be a startup entrepreneurship; therefore, overlook requirements for an existing business.
AI usage is prohibited.
Q2. Section 3: The MarketPDF course book pages 470 – 476
- Customers: Who are they and what do they need?
- Company Analysis: Your firm’s strengths and weaknesses relative to this marketing and the offering
- Collaborators: Your collaborators should include supplier and/or distributors or retailers.
- Competitors: Who are they and what are they doing?
- Business climate: This section includes the opportunities and threats created by environmental forces, such as government regulations and legislations, the economy, and social, cultural, and technological forces.
NOTE: Because of the amount of research required, this section is typically 5-7 pages single spaced in length. All references must be cited within the body of the text as well as in the references section.
AI usage is prohibited.
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Remember, the focus of your marketing plan should center on a unique company and product or service. Essentially, you are an entrepreneur marketing your startup company’s unique product or service.
