Question
Sport Management and Marketing Project
create a PowerPoint presentation that describes and explains a marketing plan for a product you wish to market. The product may be one already developed or one that you create. Youare required to design at least one slide for each of the 10 steps listed for a marketing plan.
Slide 1: Title slide
Slide 2: Organizational chart: Your organizational chart should also explain organizational behaviorwithin the sport industry.
Slides 3-12: The 10 steps of the marketing plan: You must also describe the influence of marketing on sport management.
Sample paper
Sports management and marketing
Set goals and objectives
Setting goals and objectives of a marketing plan give an organization the purpose and a sense of direction.
The goals and the marketing plan must be based on the long-term objective of the organization(Bly, 2015).
The objectives of the marketing plan should be measurable over time.
Analyze your situation
Conducting a SWOT analysis of the organization gives a picture of the expected challenge regarding the marketing of a product.
Strengths of the company make it unique, and the management should work towards improving on their weakness.
Through the evaluation of the business environment, the business can understand ways of overcoming business challenges.
Map your messages
Mapping messages focus on detailing the purpose of the business to the customers and interested sponsor.
Mapped messages should also consist of information regarding the products and services provided as well as the target customer base(O’Leary & Sheehan, 2008).
Such important messages can be part and parcel of the vision and mission statements of the company.
Live out your mission
The business needs to create valued that guide all its operations and provide the blueprint for all its operations.
The entity should create a vision and mission statement that highlights the values of the company.
The values highlighted in the company vision, and mission statement should apply to all business clients.
Outline your tactics
A good marketing plan should comprise of a variety of tactics such as both online and offline tactics.
The tactics used should be based on the goals of the company, target audience as well as the competitiveness of the industry.
Choosing the right marketing methods increases chances of success
Mind your budget
The creation of an appropriate budget gives the business an opportunity to identify those actives they can and cannot afford
It also gives a company the opportunity to prioritize marketing needs depending on the need and urgency of the activities.
A good budget should lead to the success of the business.
Divide and conquer
Assigning various marketing tasks to the members of the team makes it easy to complete the tasks on time while at the same time-saving time.
In the case that business may not have enough staff members to share the duties of marketing the product, the organization may consider hiring extra employees.
Measure up
The management of the company should focus on measuring the success of the current plans to make the corrective action.
Through social media, company website, as well as other marketing material, can be a source of the success of the marketing strategy(Coles & Coles, 2015).
Measuring the success of the plan can be a source of motivation to the company and employees at large.
Stay current
Owing to the constant changes in the business environment, the management needs to align its goals with the changes in the market.
Revisiting the goals, objectives and the plan gives the company an opportunity to stay at the top of the competition.
It is necessary to follow industry news and trends.
References
Bly, R. W. (2015). The marketing plan handbook: Develop big-picture marketing plans for pennies on the dollar.
Coles, L., & Coles, L. (2015). Marketing with social media: 10 easy steps to success for business.
Morgan, J. (2012). Brand against the machine: How to build your brand, cut through the marketing noise, and stand out from the competition. Hoboken, NJ: John Wiley & Sons.
O’Leary, S., & Sheehan, K. (2008). Building buzz to beat the big boys: Word-of-mouth marketing for small businesses. Westport, CT: Praeger Publishers.
