Perfume Advertising Case Study


Choose ads for up to five perfumes. You may choose the perfumes from other perfumes of your liking (except for Opium, which we already reviewed in some detail). Analyze the names, slogans, and promo imagery behind these ads.

Compare, contrast, and relate them to other fashion imagery and concepts we have encountered throughout the course thus far.

What makes these campaigns work?

How do they appeal to their target audiences?

How did they contribute to fashion history?

Share your findings with applicable images into the body of the document.


Become familiar with perfume brands and their impact on pop culture.


 Perfume Advertising Case Study

A career in the fashion industry sounds glamorous and lucrative. All fashion designers need to be attentive to change with the changes in the industry considering the level and degree of completion in this industry. One of the competitive sectors of this industry is the perfume sector.  We can define perfumes as liquids that are usually made from oils extracted from flowers and species. These perfumes are meant to impart a pleasant and attractive smell. Just like any other sector in this industry, perfumes are always dividend in the boundaries of gender (Muller, 2012). Some of the popular perfumes that we have in the market today include Bleu De Chanel, Gucci Guilty Black, Million By Paco Rabanne, Guess Seductive Men EDT Spray And Liz Claiborne – Curve.

Interestingly, the perfume industry is unique than other sectors considering that their products can be used by the whole family from parents to kids unlike other sectors such as clothes and shoes. The fact that most of the advertisements are based on real life events and situations makes them appealing in the eyes of customers and thus contributing to the success of the campaign. Most of the adverts are based on how the perfume can make an individual fresh for longer parts of the day. Moreover, in the advertisement, they try to show how an individual is not afraid of performing his duties because of sweat which may make his or her clients and workmates uncomfortable.

The perfume sector helped to increase variety in the market. With the development of different scent of perfumes in the market, people can be able to acquire more than one perfume, and others are used for specific occasions (Muller, 2012). Moreover, to women, a perfume calls for a certain design of dress and shoes and this has contributed to the growth of the fashion industry.


Muller, P. M. (2012). Perfumes: art, science and technology. Springer Science & Business Media.

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