Watch the video “Are You Sitting on a Million Dollar Idea?” https://blackboard.strayer.edu/bbcswebdav/xid-139727190_4
Instead of creating a new or revamped product for this discussion (after all, you have already created your own hypothetical business), you will analyze the lifecycle of an existing product. The chart on page 155 of the ebook will be helpful.
You can access the E- book by using the following link:https://bookshelf.vitalsource.com/#/
Choose a product that has been on the market for a few years and describe how the product has evolved throughout its lifecycle. Describe the basic product in the introductory stage of the lifecycle. How did that product evolve in its growth phase – were new features added, for example? When the product reached the maturity phase of the lifecycle, how did the product continue to evolve – were additional brand extensions created, for example? Finally, if the product has reached the decline stage, how would you now describe the product?
Feel free to add pictures or video to help in your discussion of this product’s lifecycle. You are welcome to create a video, but you DO NOT have to create a video. A written discussion is acceptable.
Search the Strayer University Library or Internet for an article that supports your discussion on brand touchpoints and post the link in your discussion, using SWS formatting, for everyone to read.
Read and respond to at least one of your classmates’ posts.
For a FUN discussion, please share your favorite (or least favorite) Super Bowl ad. Tell us why you loved or hated it. There’s no right or wrong answer. Use this as a reason to start a discussion with your colleagues.
