For this Assignment, review formative evaluation processes in the resources for this week. Then, consider how formative evaluation might be used to develop your marketing plan. Reflect on how you might include formative evaluation methods in the design of your health care services marketing plan and consider why this might be important for the practice of health care administration.
Note: The completion of this Assignment will consist of the elements necessary for Component 6 of your Final Project.
The Assignment (2– pages)
Describe two examples of formative evaluation for health programs that you might use in your marketing plan.
Describe how you will include formative evaluation methods in designing your health care services marketing plan and explain why.
For this Assignment, review formative evaluation processes in the resources for this week.
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