Programme Learning Outcomes (PLO)
- 7.1 Demonstrate in-depth, specialist knowledge and mastery of techniques relevant to the study o opportunities and challenges of business and management
- 7.2 Demonstrate an advanced and critical understanding of concepts, information and techniques informed by knowledge at the forefront of the study of contemporary business issues within the contex of society
- 7.3 Demonstrate a systematic, integrated and critically aware understanding of business management leadership, and teamwork
- 7.5 Formulate a critical awareness of current issues in business management informed by contemporary research and practice
- 7.6 Demonstrate a deep knowledge and critical understanding of organisations, context and response to changes in the global business environment
- 7.7 Extrapolate information critically and creatively utilising appropriate decision-making techniques in order to extract meaning and understanding, solve problems, and identify and evaluate options in world of uncertainty and imperfect information
Assignment Description
For this individual assignment, you will develop a report which will be comprised as a word documen with a variety of graphs, charts, figures and critical paragraphs. You will need to sclect a company o your choice.
You are to critically evaluate the organisation’s marketing environment, integrated marketing communication and demonstrate how the company integrate their online and c ffline media.
It is important that the content is underpinned with the inclusion of relevant academic theory, concepts, and models where appropriate, as well as contemporary industrial insights. ” hese should be accurately cited and referenced according to York St John Harvard Referencing thr ›ughout.
Additional Information
If you require support with your study skills, please visit https://www.yorksj.ac.uk/students/study-skills/
The report should be created using Microsoft Word. You have access to Microsoft software for free through your university account.
Suggested guide for the report is available on Moodle. Font should be either Times New Roman or Arial, font size of 12. Spacing 1.5 and normal margins.
The report word count is 3,000 words (+/-10% e.g. word count can be between 2,700 and 3,300 words).
The report should contain all the relevant information (see assignment guide on Moodle) but also be visually appealing including the use of digital media, graphs, tables, and figures as appropriate. You will be assessed on the originality of your report, application of theory and knowledge, as well as your use of research and referencing throughout.
Your work needs to:
- Be underpinned by a range of contemporary academic and industrial research
- Critically appraise the literature and theories relating to the issue under review; demonstrate awareness and the application of theory to practiceProvide practical examples to demonstrate awareness and the application of theory to practice
