Briefly remind us about your hypothetical business (the one you have created for your four assignments) and your target audience.
Describe the message that you will consistently communicate to this target audience.
How will you creatively deliver the message? Will you have a celebrity spokesperson, a product demonstration, an emotional appeal, and so on?
How will you use traditional advertising (for examples, see page 240 of the ebook), sales promotion (for examples, see page 243 of the ebook), events and experiences, and public relations (for examples, see pages 246–247 of the ebook).\r\nRead and respond to at least one of your classmates.
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