Before health care administrators can market any health service or program, they must first consider the target population or audience to whom these services or programs will be marketed. Not surprisingly, cultural beliefs, language, and even cultural history play a major role in informing the types of messages and communications made to market new services and programs.
For this Assignment, reflect on the health care service or program you selected for your Final Project. Consider how cultural sensitivity might inform the marketing of your health care service or program.
Note: The completion of this Assignment will consist of the elements necessary for Component 5 of your Final Project.
The Assignment (1–2 pages)
• Explain which elements of your health care services marketing plan are culturally sensitive and appropriate.
• Explain how culturally sensitive and appropriate considerations might affect marketing plans and why.
For this Assignment, review formative evaluation processes in the resources for this week. Then, consider how formative evaluation might be used to develop your marketing plan. Reflect on how you might include formative evaluation methods in the design of your health care services marketing plan and consider why this might be important for the practice of health care administration.
Before health care administrators can market any health service or program, they must first consider the target population or audience to whom these services or programs will be marketed.
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