Persuasive Communication and the Job Fair Brochure

Instructions
Resources: Ch. 6 & 8 of Introduction to Business

Continue to explore the fictional company you created in Week 2.

You have decided it is time to hire additional employees and would like to have a job fair. It is your responsibility to persuade the organization that the job fair will be beneficial.

 

What types of communication would be most effective in persuading the groups in your organization–including trainers, employees, programmers, and managers–that the job fair will be beneficial? Describe these communication types and explain why they would be effective.

Now that you have decided on the most effective method of communicating to your organization, you have set up a booth at the local job fair to generate interest in your new company and search for prospective employees.

Create a 1-page brochure describing your company’s structure, business model, and culture. Describe how organizational culture has influenced your business.

Introduction to Business

Effective communication enhances employee relationships, reduce employee turnover and improves productivity in an organization. The most effective type of communication in persuading a group of individuals in an organization would be oral communication. Oral communication is quick and enhances direct responses from the receiver of the message. For instance in a meeting, individuals are in close contact and hence able to exchange ideas or facts.

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Oral communication is effective in persuading because it enables the speaker to convince the receiver of the message through statement of facts. In addition, the transmitter is able to obtain direct responses or feedback from the audience. Another possible type of communication would be written official communication to all the individuals concerned, for example, using circulars, posters and notice boards. The downside of written communication is that it may not provide an opportunity for the sender to obtain direct feedback.

Company brochure

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